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B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation and nurturing, with 21 percent focused on early-stage awareness, according to newly-published survey data. MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number noting the quest for increased internal process efficiency — some of the findings contained in recently-released survey results. MarketingProfs New Study Reveals Clear Writing Tips for B2B Marketers [Report] When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional B2B content writing, according to newly-released B2B writing survey data.
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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending